Isabella Andersen

Isabella Andersen

Recent Posts by Isabella
6 Marketing Resolutions to Ring in a Successful 2017

6 Marketing Resolutions to Ring in a Successful 2017

I get it. You’re over 2016. It’s so last week.And, you know what that means! It’s time to make your digital marketing resolutions for 2017. Not sure where to begin? We’ll get you started with some suggestions to amp up your business’s digital marketing strategy this year.1. Get organized.Is your online information all over the place? If so, it’s time to clean up and organize so you can build brand consistency and boost your local search ranking. How can you do this?Clean up your online...

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How to Track Offline Conversions in 3 Steps

How to Track Offline Conversions in 3 Steps

We recently conducted a study that found that, while three-fourths of local businesses invest in local search marketing (local SEO) and more than one-third spend more than $500 a month on digital advertising, only 44 percent actually track the success of their digital efforts.So, most local businesses are spending time and money on digital marketing and advertising, but more than half of those businesses have no idea if it’s working. If you’re investing your business’s money on digital...

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Google Tests Live Chat Feature in Search Results

Google Tests Live Chat Feature in Search Results

Google My Business is testing a new live chat feature in the local search results. The feature is available to a select number of businesses, and to be involved in the test, your business has to receive an email invitation from Google.How does the chat feature work?The feature adds a message button similar to the click-to-message ad button in your business’s local search listing. The button seems to only appear in mobile results, probably because when a searcher taps the button, it opens their...

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Uber and Yext Collaborate to Drive Customers to Your Business

Uber and Yext Collaborate to Drive Customers to Your Business

It just got a little easier to get customers directly to your front door. Uber and Yext have teamed up to create a “Ride with Uber” button businesses can use to drive traffic to their storefronts.What is the “Ride with Uber” button?Here’s how the “Ride with Uber” button works: Businesses add the button to their app, website or emails to send consumers to the business’s front door. Customers who use the button to get an Uber will also be able to see Uber fare estimates as well as pick-up...

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Why You Need to Give Paid Advertising a Chance

Why You Need to Give Paid Advertising a Chance

Paid advertising can be a great way to get new customers and increase brand awareness, but it’s not always easy to do. Some businesses create an online advertising campaign, spending hundreds (or thousands) of dollars, but they see little to no return on their investment.If you’ve been burned by online advertising in the past, or if you aren’t sure where to get started with paid ads, this post is for you. We’ll tell you what to do if you’re unsure about paid advertising and how to get the best...

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How to Protect Your Business's Digital Presence

How to Protect Your Business's Digital Presence

Online security should be a huge concern for businesses today. Companies like Wendy’s, Yahoo!, Dropbox and Snapchat have all fallen victim to data breaches in 2016 so far. And, while you can’t be entirely sure your data will never be stolen online, there are steps you can take to protect your business from hackers or disgruntled former employees.Let’s get started.Wi-Fi and Router SecurityIf you offer Wi-Fi to customers, make sure to set up a separate network for customers to use. Your router...

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Facebook Utilities

Facebook Announces New Utility Features

On October 19, Facebook announced several new features to help consumers interact with, and purchase from, local businesses. Facebook has been adding lots of new features lately, with updates such as Facebook Live (the social platform’s live streaming video service) and Marketplace, where consumers can buy and sell items.Wondering what this means for your business?These changes could:Help new consumers discover your businessAllow current customers to recommend your businessHelp customer...

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Webinar: How to Apply Basic Marketing Principles in a Digital World

Webinar: How to Apply Basic Marketing Principles in a Digital World

RevLocal and MarketingBitz invite you to join us for a free webinar, How to Apply Basic Marketing Principles in a Digital World, on Nov 16 from 2:00-3:00 pm EST. Attend the webinar to learn how to apply the four P’s of marketing in the digital space. You will also learn how to build an effective digital marketing strategy for your business and reach your target customers online. While traditional marketing has its place, consumer behavior has changed. According to a Google report, Understanding...

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2016 Holiday Marketing Tips

2016 Holiday Marketing Tips

Are you as excited for the holidays as we are here at RevLocal?I know. I know. It’s only October, but for your holiday marketing strategy to be effective, it’s best to get started planning holiday campaigns now! Don’t leave it until the last minute. You’ll need that time for frantically buying gifts at your local gas station because everywhere else is closed spending time with friends and family.We wanted to share our excitement (and a few marketing tips) to help you get started and hopefully...

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How to Hide Your Address on Google My Business

How to Hide Your Address on Google My Business

Usually, we talk about making sure local businesses can be found by address, but not all local business owners want their addresses to be found online. If you work in a specific service area with no storefront, you probably don’t want Google to display your home address to the world. Read on, and watch the video to learn how to hide your home address and select your desired service area in Google My Business.If you’re already a RevLocal client, we’ve already taken care of claiming, verifying...

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