If local search optimization is your goal, it's important to feature engaging content on your blog. Even though it seems simple to post some blog content every now and then, correctly working a blog into your SEO strategy is trickier than that.
You may currently have some SEO-friendly blog strategies going. If you've already been carefully integrating relevant keywords into your content and posting on a regular basis, you're on the right track. But even if you think you're doing everything you can to help your local SEO, it's a good idea to look over your blog every now and then to ensure it's in top shape.
If you're short on time, it can be tempting to throw a few words together just to get a new post online. However, this can be a terrible mistake if the content you're posting isn't interesting or engaging. You don't need to generate new content daily if you're not posting anything worthwhile, and if you do, you'll risk losing readers. Visitors may not bother returning to your blog if the posts aren't informative.
Put serious time and consideration into your blog posts instead of rushing them just for the sake of posting new content. If you often find yourself struggling to think of what to post, carry a notebook with you and write down ideas or inspiration for blog content. Look back on your notes later to jog your memory.
What to post
You know your content has to be interesting or informative, but you may still be unsure of what exactly to post. If you're struggling to come up with recent newsworthy topics, you have nothing to fear. Try writing content that will be relevant for a length of time. Topics that showcase the who, what, where, when, why and how of a subject will showcase your authority on a topic. Subjects such as "How to plant a garden," "What are the benefits of organic gardening" or "Where to find the best-quality garden tools" will engage readers and provide them with helpful content.
Do you take everyday occurrences and turn them into exciting blog posts? Did a customer tell you how well your product has worked for them? Did you read a book or article relevant to your industry that you could review? What are the latest developments in your field? Take these ideas and turn them into engaging blog posts that will boost your local internet marketing efforts.