Now that you have a steady flow of traffic, do you know how much of that traffic is being converted into buyers? And if your traffic conversions are decent, what else could you be doing to improve those percentages even more? There are several things you can do to increase your traffic conversion rates and here's how.
Using the right colors can literally shoot your conversion rates through the roof. The use of color can bring about certain emotional responses and behaviors from your audience. When doing anything online, site is the primary sense utilized by your visitors and that's why the use of color is critical to the amount of conversions you could achieve.
Your website designers may choose colors they think makes the site look great. However, it's not what the designers think that matters. What your site's audience thinks is what matters. It's important that you try using a variety of color combinations and note any changes in your traffic and conversion rates for each color.
We can't recommend any particular color, as it can be different for each audience. Try using different colors and different shades to see how the audience responds, then use the color combination that brings the best results.
Trust Symbols and Guarantees
Even if you have a strong, loyal customer base, that doesn't mean your potential customers will automatically feel the same way. Many people have a great lack of trust. Therefore, you must have more than just have a good reputation to win them over.
Using trust symbols and guarantees is a great way to build trust among potential customers and help them overcome their fear of buying from your website or purchasing anything from your company. There are several things you can do to help build trust:
· Offer a money-back guarantee - this will help eliminate any fears about losing money. If your customers know they will receive their money back if they are not satisfied, they will be more likely to make a purchase because they will have nothing to lose.
· Use trust symbols and prominently display them on your website. A trust symbol tells your customers that a third-party has verified and is willing to vouch for your company. This will give your customers confidence that you are in fact a trustworthy business and that all your reviews and testimonials are not just a rouse.
Use a Strong Call to Action
This is an area where many businesses get it wrong. You may have a great looking website and a strong reputation, but if you don't tell your customers what you want them to do - they won't do it.
You need a strong call to action which tells each website visitor exactly what you want them to do. You need big, bold text and graphics leading the visitor through your site and then on to whatever you want them to do.
You might want them to:
Click here to receive a 50% discount
Click here to receive a free consultation
Signup for to receive special discounts and offers
The bottom line is you have to tell your visitors exactly what you want them to do. Otherwise you will lose money. Never assume that your website is specific enough that your customers will automatically know what to do, because they won't! Make sure you minimize industry lingo and make it's simple enough that even anyone can understand it.