The Internet has two audiences. The searcher (you) and the search engine (Google, Bing, etc.) Both are important. However, your Internet marketing strategy can’t work to please one while completely ignoring the other. Imagine only lifting weights with your right arm. You might look like Popeye on one side but you’ll look like Olive Oyl on the other. We don’t advise this. At RevLocal, we provide a balanced and cohesive strategy that focuses on both the searcher and the search engine.
We help your business get found online. Seems simple, right? While it’s a straightforward idea, the execution is complex and labor-intensive. And like your business, every plan is different. There is no exact formula that can guarantee success.
This is why relationships are so important to us (and why we often sound like an online dating service). It’s important that we really understand your business and the goals you have as a small business owner. Some clients have very specific goals. Others just know they need help. This is what makes our approach so uncommon. We give you a person not a toll-free number.
To avoid overcomplicating things, our approach to Internet marketing is generally successful because we go about it the right way. We’re aggressive, but we follow the rules. We represent your business and your brand in a positive way. We’ve also structured our company in a pretty unique way. Our Digital Marketing Strategists are organized by industry verticals. This means that your account will be handled by someone who is specialized in your trade.
No two Internet marketing strategies are the same. We handle restaurants differently than we handle insurance agents. This seems obvious, but industry segmentation requires an incredible amount of research and development. This intense attention to detail gives your business a better chance to compete. Internet marketing is unpredictable. There are no magic potions or cheat codes. Don’t listen to anyone that says, “We guarantee fast results!” These marketing meteorologists are not being honest with you.
The other distinct part about our strategy is that it changes. It has to. Search algorithms update (like, every day), your business matures and your relationship with us grows. We make changes to your strategy by being a student of your web analytics, continually performing industry research and actively communicating with you. We’re an open book, and we don’t make promises that we can’t keep.
It’s important to remember that the job of Internet marketing is never done. It’s complicated and requires a tremendous amount of maintenance. It’s a lot like that foreign language you sort of learned in high school. There’s a reason only about 20% of Americans speak a second language. Internet marketing isn’t a DIY project we’d recommend taking on. Let us help you do it the right way so you get back to being a business owner. And for the icing on the cake, our plans are affordable and we don’t require any contracts.