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Social Networking NewsShould Your Business Be Using Instagram?When it comes to social media, there are a lot of options – Facebook, Twitter, LinkedIn, Pinterest and even Instagram. It’s hard to keep up with all of the different options, what they require and who is on them. Not all businesses can benefit from Instagram, but ...
Internet Marketing News5 Unique Ways to Improve Search MarketingHave you been looking for ways to boost your sales revenue?  If so, there's a good chance that you've been overlooking search marketing. When businesses take full advantage of search marketing, they immediately notice the benefits. Best of all, this form of marketing ...
Internet Marketing NewsImproving Brand Awareness Through Email MarketingAny successful business has a top-notch marketing department.  Even if this department is only comprised of a single employee or an outside firm, it is through marketing efforts that businesses are able to boost their brand awareness, which is what ...
Internet Marketing NewsBack to the Basics: What is Search Marketing?With a concept as widely used as search marketing, it is always useful to know a bit about how the concept works and what the concept essentially is. There are a few different ways to explain search marketing. The first and easiest way is that search marketing is the ...
Internet Marketing NewsThe Buzz Around Parallax ScrollingA foreword: While beautiful, parallax scrolling websites are not for everyone. Parallax scrolling offers some great advantages regarding user experience, but they can also have negative effects on SEO of your website if not constructed properly. Please consult a professional web developer ...
Internet Marketing NewsExtra! Extra! Read all About it! First Dog Bites Man, Then Man Bites Dog!Making your company visible on the Internet is nearly impossible without a properly planned and executed content marketing strategy. When your business blog is competing against a gazillion others, keeping your ...
Social Networking NewsFacebook Friend Tracking: Your Personal GPSIt's enough to make the paranoid careen off the walls.  Facebook has introduced friend-tracking as a way for people to learn their approved friends' locations so that they can meet up with them. On the plus side, if you have friends in a particular area ...
Social Media NewsFacebook purchases WhatsAppFacebook, one of the largest and most dominating social media networks, recently purchased WhatsApp for $19 billion. WhatsApp is a five-year-old mobile messaging app that currently has about 450 million users globally. Prior to the Facebook purchase, WhatsApp had been reportedly gaining one million users ...
Google AdWordsWhy Paid Advertising is Important for MobileIt's official, smartphones and tablets have taken over desktop computers. Here is that latest telling statistic: According to a study by email firm Marketing Ink, almost 65 percent of commercial emails were opened on smartphones and tablets. This number is up more ...
Internet Marketing NewsUsing Google Analytics to Build a Better BlogBuilding a successful blog or website takes more than just knowledge and passion. Yes, those are important, but ultimately, if you really want traffic coming to your website, you have to use the tools available to you. Fortunately, unlike many other industries, these ...
Internet Marketing NewsDon't Make These Internet Marketing MistakesProper use of SEO techniques is essential for small businesses to broaden their client base and increase profits. It can also be overwhelming. There are several mistakes that small businesses unknowingly make that hurt their SEO rankings and reduce their traffic. The ...
Local Search MarketingThe True Effectiveness of Local Search MarketingLocal search marketing is becoming increasingly important. With more people using the Internet on a daily basis, it's becoming increasingly important for businesses to tap into what it is that consumers are searching for. In turn, businesses can then create ...
Local Search MarketingGenerating More Online Reviews for Local SearchThere is no question that online review sites can be huge traffic generators for businesses, particularly those that rely on local search to bring customers to their door. However, positive comments don’t happen by magic. A business needs to be ...
Mobile Marketing NewsMobile Statistics are Now the Language of 2014 SearchThe world of search has been a busy little camper in 2013. It shouldn't be a big surprise how prevalent mobile search is now and how important it is for any business that wants to make money online. When 9 out of 10 people have a cell phone ...
Google Plus NewsWhy Google+ is relevant, even if it seems cheesyGoogle+ was supposed to be the great answer to Facebook and Twitter’s dual dominance of the social media world. Google had high hopes for the format, and it was pushed as the “next big thing.” Unfortunately, in practice, the big thing ...
news articlesGet on Board with Local Community InvolvementSome businesses utilize run-of-the-mill, standard procedures to serve clients. Accountants, auto repair shops, law firms and dry cleaning services all deliver essential services to the community, but few of them stand out from the crowd and communicate a unique and ...
Local Search MarketingLocal Search Isn't Just for the Little GuyLocal search as a tool has gained a lot of media attention and review with regards to how well it can help small businesses attract customers. However, according to Forbes, large companies have also figured out benefits that can be gained from the tool as well.
Social Media NewsIntegrating Native Adversiting in to Social Media MarketingUtilizing social media marketing is becoming an increasingly vital component of many advertising strategies. Businesses of every size are starting to rely on a set of tactics that they can use to draw in consumer interest. However, they may ...
Social MediaHow to use #Twitter hashtags to #promote your businessTwitter is an important part of any modern marketing strategy. Businesses are increasing their use of social media platforms, particularly Twitter. An increasing number of studies show that Twitter is quickly becoming the social media platform of ...
Social MediaSocial Media Drives TrafficMarketing is one of the most important expenditures a growing business can pursue. Getting your company’s name to the public is the key to building brand awareness and eventually bringing in sales revenue. Traditionally, marketing has been an expensive but necessary cost associated with doing ...
SEOWhat type of content does my website need?Getting people and potential customers to visit your website is the ultimate goal of building a website in the first place. Unlike a physical brick and mortar store location that can be driven or walked past by thousands of people every day, a website has to compete with ...
Local Search MarketingHow You Can Use Paid Search More EffectivelyThe world of marketing has changed dramatically over the past few years. Only a decade or two ago, the primary way businesses and individuals would get their name to customers was through traditional channels like television, radio, newspapers, and word of mouth.
Social media marketingHow to use social media to drive traffic to your websiteThe internet has changed the way we do business forever. It's hard to imagine that only a decade ago, websites were considered an insignificant part of most companies' business strategies, if they even had one at all. Now, having a website is not ...
Local Internet MarketingWhy Analytics are Crucial to Online MarketingYour Freshly Launched Online Marketing Campaign You recently started a social media campaign for your business and now you are wondering, "why is my business not getting likes and shares?" Most people often find themselves stuck during this time. Truth of ...
Local Search Marketing3 Ways To Enhance Your Visibility In Google SearchYou can no longer rely on the Yellow Pages to help you with marketing. The average consumer doesn’t even have one of these books in their home. What they do have is a computer. This means that you need to use the internet to help with marketing your ...
news articles4 Best Ways to Get Regular Blog ReadersAs the internet has democratized just about every facet of our lives these days, the ability for someone who isn’t a major media entity to set up a blog is a very important thing. It reveals the fact that just about anyone can report or give insight into just about any ...
reviewsDealing With Bad Online CommentsThe scenario below is becoming more and more common in different industries. A local restaurant goes about its business with a steady flow of customers every night. Then, suddenly, demand drops significantly with no apparent reason. The restaurant owner sees a regular customer in the street and ...
Social media marketingHow To Sync Social Media Profiles With Local Search MarketingThough some businesses may have heard of these tactics individually, they may not have the experience to sync them up together.  Local search marketing has proven to be one of the most vital tools for promoting both small and large ...
Social media marketingHow Can New Twitter Tools Help My BusinessTwitter has been busy upgrading its platform with a number of new features. No surprise, the tools have become popular among consumers, especially those looking for more interaction than obtained on other social media platforms. Some of these at first look like tools that ...
Mobile Marketing Balancing Images and Text in a Mobile Playing FieldOnline marketing is shifting to visual imagery very quickly. An example of the growing trend is seen in the fact that Facebook is losing teen audiences to image-based social media. However, when it comes to reading marketing or business information on ...
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