How to diversify local search optimization

Category: Local Search Marketing , SEO , Social Media

Posted: 3/15/2013 | 0 Comment(s)

Proper local SEO tactics are constantly evolving and one of the latest changes made to search engine optimization is the incorporation of other social and online platforms in list ranking.

In order to have a leg up on the competition, businesses need to employ strong online marketing tactics - specifically local search marketing. There are many ways businesses can go about making their online presence known, but a strategic and mindful
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Google Enhanced Campaigns: What, When, How

Category: SEO

Posted: 3/1/2013 | 0 Comment(s)

Online advertising is a constantly changing landscape that can sometimes feel difficult to navigate alone. One of the developments that has businesses buzzing is the rollout of Google's most recent offering--Google Enhanced Campaigns. The new tools con
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Viral vs. authority for off-site SEO

Category: Local SEO News , SEO

Posted: 9/7/2012 | 0 Comment(s)

Sometimes content should be viral, other times it should be more authoritative.

Any thorough local SEO campaign includes both on- and off-site strategies. On-site SEO refers to optimization of a website through keyword placement and content tactics. Off-site SEO involves acquiring links to the company website from other websites onli
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SEO thrives off value, authority

Category: Local SEO News , SEO

Posted: 9/4/2012 | 0 Comment(s)

Online content should provide valuable information.

One aspect of many first-time local SEO campaigns is the establishment of value and authority in all content on a website or throughout an online profile. Companies working on their first SEO strategies may focus more on the implementation of keywords thr
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SEO experts know what they're doing

Category: Local SEO News , SEO

Posted: 9/4/2012 | 0 Comment(s)

Experienced SEO experts can guide marketing teams toward successful campaigns.

Online marketers for companies may feel confident in their abilities and want to lead a local SEO campaign based on their previous experiences. These professionals, however, may not have the necessary skill set to thoroughly and efficiently optimize a com
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