Social media increasingly popular, with women the more active users

According to a recent study by independent online research group Pew, women are the more predominant users of social media.

The Pew Internet & American Life Project asked 2,227 adults about their social media usage between April 26 and May 22. Researchers found that 69 percent of woman said they used sites such as Facebook, Twitter and LinkedIn, compared to 60 percent of males.

Furthermore, 89 percent of females in the younger demographic - 18-to-29 years old - stated that they have an account on a social media site.

In total, 65 percent of adults said they're on a social media site - a 4 percent increase from last year.

"Social networking sites continue to cement their place as a significant part of mainstream online life," said Kathryn Zickuhr, a Pew research specialist and co-author of the report, as quoted by the Washington Post.

This is a marked increase from just six years ago, when a mere 5 percent of adult respondents admitted to using a social media site. Only email and search engines remained more popular than social media.
 

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