Google to personalize offer emails

Daily deals companies such as Groupon and LivingSocial have yet to place a large emphasis on interest-level email targeting, according to ClickZ.

Google's daily deal service, Google Offers, is looking to stay one step ahead of the competition with its latest feature, which will personalize its local internet marketing efforts.

The company began testing a "segmentation" feature last week, which allows people signing up for Google Offers to check off subcategories that narrow down their interests and preferences.

"This feature is the first step in our effort to deliver more relevant and personalized deals to consumers," a Google spokesperson told the news source.

New users will be able to select subcategories within five main categories - Things to do, Places to go, Shopping, Health & Beauty and Services.

Google will then use its Maps technology to determine where a consumer frequently "hangs out" to enhance geo-targeted offers.

The Miami Herald reports that Google recently expanded its Offers service to Miami residents, elevating its total number of cities to nine. The search engine giant plans to add 30 more locations in the near future.
 

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