Google to enforce new regulations for Product Search

Beginning September 22, Google will enforce stricter requirements for its Product Search feature in an attempt to increase usefulness for online shoppers, Search Engine Watch reports.

Ecommerce businesses who list their products on Google Product Search will need to abide by a variety of new conditions. For example, merchants must provide availability status for their items, submit as many as 10 additional images of a product and include information such as size, category, color availability, gender and age-group specifications, according to TechCrunch.

In addition, SEW reports that the "image" attribute will be required for online merchants in every country excluding Japan, and data from the product feed must be equivalent to the actual product on the site.

Furthermore, the price most prominently displayed on Google's site must match the list price on the merchant's feed, an adjustment that may affect member sites with differing member and retail prices.

The news source notes that if ecommerce owners don't make these changes by the deadline, their feed will be pulled and suspended.
 

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