Valentine’s Day is this week! Do you want to make your small business seem more relatable during the holiday of love?
These digital marketing tips can help your business stand out from your competitors, and perhaps win the affection of potential customers!
Valentine’s Day Marketing Tips for Your Small Business
I know, I know. Valentine’s Day can be a little cheesy and annoying for us single people. But it can be great for small businesses! And people in love, of course!
Since Valentine’s Day isn’t a huge holiday, don’t feel like you have to allocate a ton of money into your marketing budget.
Here are a few simple things you can do to spruce up your digital marketing for Valentine’s Day:
Add Some Romantic Flair to Your Social Media
If you’re on social media on Valentine’s Day, you know people post photos of their loved ones, flowers, chocolates, etc. Your small business should also partake in the spirit of love!
You can do a “Happy Valentine’s Day” post with a cute photo, update your cover photo or profile picture. You can even create a customized Story on Instagram or Snapchat.
These things take very little time. And guess what? They’re free!
If your consumers see that you’re taking the time to post on social media wishing others a great Valentine’s Day, you will most likely stand out from the crowd compared to competitors that do nothing for the holiday of love.
Send Valentine’s Day Cards
I’m stepping away from digital marketing for a minute to talk about this great idea!
Because cards, in general, are rarely sent and received in today’s digital world, sending out a Valentine’s Day card will make your business stand out.
Sending a physical card to your customers shows them that you truly do care.
Remember, don’t make them too salesy; that’s not the point of sending these cards out.
If you’re running short on time, a digital card is also an excellent option to consider. This will still show your customers that you took the time to think of them!
Highlight Date Night Activities and Gifts
If Valentine’s Day is a busy holiday for your small business, then make sure to focus on promoting your products, services or date night activities!
Whether you post on social media about your specials or are pairing up with another local business to create a special offer, do something to get your customers’ attention!
Or if you have two products that go well together, pair them! Someone will be more likely to purchase the items if they are already paired together. And it makes it easier on them!
We know that restaurants, spas and flower shops receive a lot of attention on Valentine’s Day, but don’t let your business feel left out because you don’t fall into the traditional shops.
Let’s pretend you’re an auto-shop. What can you do for Valentine’s Day? Well, for us ladies, it’s difficult for us to find gifts for our significant others. Why not offer a special such as Buy One Get One Free Oil Change?
This will be a gift they will truly appreciate!
Create a Gift Guide
We all know people who procrastinate, and we’re positive that some of your customers will be an offender of waiting until the last minute.
To help them out, why not create a gift guide for Valentine’s Day? This doesn’t have to be super complex.
Pick five items catered to men and five items catered to women. Showcase a photo of the product and the price (maybe even run a sale!).
You can feature these items in a Facebook post, on your website or in an email. Any way you do it, you’re sure to see some last-minute customers walking through your door.
Valentine’s Day marketing for your small business doesn’t need to take a lot of your time or effort!
Simply follow our tips, and you’ll be loved by all your customers!