The market for coworking spaces is rapidly growing, and with more people looking for spaces, it is important to make your space an option. Check out these steps below to build the best marketing strategy for your coworking space.
Find Your Target Audience and Figure Out What You're Promoting
To effectively market your coworking space, you'll need to ask yourself some questions. Let's start by figuring out who your target audience is.
To find your target audience, answer these questions:
- What kind of coworking space do you offer?
- Do you have room for a few larger businesses or is your focus for smaller companies and freelance workers?
- Or, do you have space for both?
Either way, knowing your target client will help you determine your marketing messages, methods and media.
The second piece of this is figuring out what amenities you are going to offer or already offer to your clients. Answer these questions:
- Does your coworking space offer private offices or open areas for collaboration?
- Do you have free coffee and snacks?
- Is there a flexible payment option or special events for members?
- Are you in a prime location within walking distance to restaurants or a park for someone taking a break mid-day?
- Lastly, do you have special networking nights or open house events for current and future members?
Use Digital Marketing to Spread the Word About Your Coworking Space
The best way to reach people who are looking for a coworking space is to show up in relevant searches—no matter where your clients are searching.
Start With Local Search Marketing
The best place to get started is Google My Business. You'll want to update all your contact information, add photos of your space, highlight your amenities and tell people a little bit about your business and your space.
Repeat this step on Bing Places for Business, Yahoo!, Facebook, Yelp, etc.
Build Your Online Reputation
Just showing up isn't the end, though. Once your business shows up in the right searches, you'll need to make sure your online reputation is spotless and you have a positive star rating with new positive reviews coming in.
If you need help improving your online reputation, a good place to start is to get new reviews.
Generating reviews from current clients is going to help you be chosen by those that are looking to work in a coworking space.
Not only will you want to generate reviews on Google but also on Facebook and any other platforms you use to market your available spaces.
Try Paid Advertising
While social media, local search and reviews are great for your business, the best way to generate leads will be through paid advertising.
Paid advertising puts your coworking space at the top of the page for Google to meet the demand of people who are actively searching for a coworking space. Using engaging ads and personalized landing pages, you can generate relevant leads to help fill your space.
If you want to use a more integrated paid advertising strategy, you can advertise on social platforms such as Facebook, Instagram and LinkedIn, as well as Google.
Social media ads help to create the demand for people to contact you instead of meeting the demand of people actively searching.
Don't Neglect Your Social Media
And, since you will be working to generate reviews on Facebook as well, it is important to have an active social media presence, so people can engage in events you are hosting and look through images of your office spaces.
Highlighting the amenities and spaces you have available is one of the best ways to attract new clients.
Continue With an Ongoing Digital Marketing Strategy
The best way to continue building your brand through digital marketing is to create a consistent strategy.
Here are a few ongoing steps you can take to promote your coworking space:
- Consistently posting on social media (consider creating a posting calendar)
- Creating events on Google Posts and Facebook when you have an open house or networking
- Generating new reviews on Google, Facebook and popular review platforms
- Making sure your listings stay accurate and consistent
The last piece and probably one of the most important pieces to continue building your brand is making sure that you have accurate and consistent information on all the local directories.
Are you closed for a major holiday? Reflect that on your listings. Did you update your phone number? Make sure the new one is listed on those directories.
How Can RevLocal Help You Market Your Coworking Space?
We went through a lot of information today, and it can be tough (and complicated) to work on your coworking space's digital marketing strategy while running a business.
So, if you need a little help, we have a whole team of digital marketing experts who work with coworking spaces like yours! Check out our digital marketing services today!
This post was written in collaboration with Adam Porter.