Although it is 20 years old, email marketing continues to evolve and deliver valuable marketing messages. Email marketing effectively helps you acquire new customers and retain current clientele. Your email marketing also generates leads and increases the awareness of your brand.
Why Email Marketing Still Works
Email remains an important and effective marketing tool because it allows you to deliver your customers highly relevant content. Email is a marketing technique that focuses on your customers, enabling you to communicate with them directly.
Many times email marketing is extremely successful because the customer makes the choice to receive your emails. Previous customers are usually quicker to purchase than new customers are. For this reason, delivering emails regularly with special offers, discount codes and content is well worth the time spent.
Building your email list allows you to increase your traffic, which will undoubtedly increase your sales. It will also allow the recipient to become familiar with your brand.
Email is an Inexpensive Form of Marketing
With email, there is no postage to pay or additional staff to hire.
People like personalized and friendly marketing communications. It may seem like an enormous undertaking to personalize emails according to a customer’s previous purchases, but that is what a good marketing company like RevLocal is for. RevLocal creates and distributes your custom emails for you. Because you specifically target your customer, your traffic and sales should increase.
Know Whom You are Addressing
To launch a successful email marketing campaign, you need to know whom you are addressing. Keeping this in mind allows for useful division of databases into segments. These segments can offer different information, such as people who receive your newsletter or those who previously purchased products from you. This allows you to better target your emails to those who have yet to purchase from you and previous or current customers. You can offer new customers discount codes and previous or current customers free shipping.
Give Your Customers What They Want
An effective email marketing campaign needs to give your customers what they want. Find out why customers visit your site. Do they read your blogs or just purchase products? Knowing the answer to this question helps you determine what works best for you.
Offer Customers Content with Value
Your email should not just be about selling products, inform customers of changes, such as a new staff member or an additional location.