Digital Marketing Trends to Watch out for in 2018

Digital Marketing Trends to Watch out for in 2018

2018 is around the corner and digital marketing is about to change. You need to know these upcoming digital marketing trends to reach new customers and be found online. 

In this video, one of our digital marketing strategists, Derek Miller, will walk you through three trends that we expect to impact your business's digital marketing in 2018. Watch the video or read the transcript below to learn more.

Video Transcript: Our Digital Marketing Trends for 2018

Hi, I’m Derek Miller and today I have your digital marketing trends to watch out for in 2018.

2018 is right around the corner, and it’s imperative that businesses are thinking about marketing on a local level.

Apart from the small businesses in your area, we can expect to see some of the biggest brands working to perfect their local marketing strategies in order to stay ahead. In fact, we’re seeing platforms such as Google and Facebook start to integrate hyperlocal features which make it easier than ever for businesses to interact with their customers.

We’ve said it before and we’ll say it again: review marketing is huge and it’s bound to keep growing in 2018. Your potential customers are busy doing their research and looking for authentic, honest reviews from customers just like yourself. You can easily generate new reviews by encouraging your customers to share their feedback.

Lastly, we’ll start to see a change in the way that people are searching for local businesses in 2018. Whether it’s smartphones, tablets or devices like Amazon Echo or Google Home, we’ve seen a steady rise in voice searches over the last few years.

Well, that’s it. We hope you enjoyed learning some of the trends that you can expect to see in 2018. Whether you’re interacting with your customers on a Facebook Live video or looking to improve your content marketing, we challenge you to find new, creative ways to engage with your customers.

For more information on digital marketing, check out our website at Thanks for watching!

To summarize what we've learned:

1. Bigger brands will start to integrate hyperlocal features to interact with their customers more easily
2. Review marketing will continue to grow, so you need to encourage your customers to leave you feedback
3. More people will start searching for local businesses using voice search

For more information on digital marketing, check out these resources:

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