When it comes to marketing, there are several beneficial tactics that business owners aren't incorporating into their strategy.
As a business owner, here are the three marketing tactics/tips you should consider:
- Share your story. Show consumers why you are unique! By adding a humanized element to your business, consumers will want to choose you over the competition.
- Utilize the "People Also Ask" box in Google. Find out what questions people are asking by doing a quick Google search for your business. This gives you the opportunity to create content that answers these questions.
- Invest in your brand. Creating awareness is the first step of investment, but building trust is one of the most important factors of your marketing.
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About Christian Ward
Christian Ward is the Executive Vice President and Chief Data Officer at Yext focused on the expanding applications of knowledge graphs and data asset optimization. His focus is to help Yext clients identify, value and structure their knowledge graphs to maximize their data value.