Update alert! Google is always adding new features, and recently they’ve made a significant change to Google My Business: you can now upload video to your local search listing.
This is a great opportunity to share videos showcasing your business for customers to learn more about you and your products or services. Customers can even upload videos of your business (don't worry; if it's unrelated or inappropriate, you can flag it).
What video content can you publish to your Google My Business listing?
- Product spotlights
- Featured menu items
- Behind the scenes walkthroughs
- Content from social media
Your videos can only be as long as 30 seconds, so you'll have to keep it short and to-the-point. You'll also have to wait 24 hours before your video is uploaded to your listing.
Want to learn more about how video can impact your local search marketing?
Local search is the foundation of any great digital marketing strategy for your local business, and since video content is expected to soar in 2018, now is the time to start integrating videos into your local search marketing strategy.
Here are some resources to help you get started: