Podcast: Online Reviews - The Most Powerful Form of Word-of-Mouth

Podcast: Online Reviews - The Most Powerful Form of Word-of-Mouth

Online reviews: love them or hate them, they’re important to consumers and crucial for your business’s online reputation.

In this episode of the Marketing Revelations podcast, we’re talking about the power of online reviews and how you can use them to your business's advantage.

Play the podcast below to learn everything you should know about online reviews and how they’re affecting the way consumers see your business every day.


So, what’s the most important part of a review? Well, star rating is one of the most important factors for consumers, but the sentiment of your reviews matters more than you think.

And, if you don’t have any reviews, consumers will look right past your business and to the competition.

Remember, reviews are your best opportunity to capture and share word-of-mouth in today’s digital landscape, and negative reviews aren’t the end of the world. Negative reviews are a chance to improve your business as well as to reply to the customer and make things right. Potential customers will also see your review response and see that you care about the customer experience.

Need help managing your business’s online reviews? Check out Renown, our tool for helping you consistently get new reviews and manage your online reputation.