Where do you begin when creating branded content for your small business? It's not as difficult as you might think!
Our latest podcast covers these steps:
- Start small and simple.
- Show behind the scenes through video.
- Use a smartphone to create a simple video.
- Plan quarterly if yearly is overwhelming.
- Measure the success of your content.
Here are some tips you should follow as well:
- Your content should match across channels.
- Take advantage of scheduling apps.
- Your photos & videos should tell a story.
- Think about your seasonality.
- Reuse content that performed well.
- Use nostalgia to elicit emotion.
Questions? Send an email to firstname.lastname@example.org.
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