Mobile expo to educate beginners

While the mobile marketing sector is rapidly emerging, some businesses and marketers are still unaware of its benefits.

The Local Guerrilla Marketing / Mobile Marketing Expo will help address questions about the burgeoning technology on August 19 in Fort Lauderdale, Florida.

Primarily aimed that those with limited mobile experience, the convention will bring together brands, agencies and organizations looking to learn how to better utilize mobile marketing tactics for their own businesses.

Attendees will learn mobile terminology and best practices, and gain a better understanding of the technology's benefits. Core disciplines to be discussed include sales, promotion, advertising, mCRM, brand engagement, advertising response and mobile experience.

In addition, participants will learn how to develop strategies that fit with each company's customer experience, and use apps and mobile platforms to advertise effectively.

Mobile marketing will be discussed at length, using case studies and examples to educate. Plus, mobile technology, mCommerce, mobile strategy and mobile apps will also be examined.

For companies considering a mobile marketing campaign to increase local SEO, Search England Land notes that it shouldn't be complex, and should display simple user-friendly callback forms or email registrations.