Twitter has done away with its old layout in favor of a new, user-friendly interface, a move that has been in the works since September 2010.
Rolling Stone reports that with Twitter's new look will come the advent of promoted tweets. This marks the company's attempt to incorporate advertising into its infrastructure, and according to the Twitter blog, will ensure that the most important tweets from followed organizations reach users directly.
This will be done by placing promoted tweets at the top of a user's timeline. They will appear similar to standard tweets, and will only be visible to users who are directly following sponsored businesses. Followers will only see these messages, once and they can be easily removed.
The company believes promoted tweets will help build upon its current $100 million advertising revenue - a pedestrian number given its more than 300 million users.
A plethora of well-known brands will be integrated with the new technology, including Dell, Gatorade, HBO, JetBlue, Groupon, Red Bull, Starbucks, TNT, Virgin America and Sephora.