Not too long ago, the Internet was still relatively new and technology was limited. Because of this, consumer behavior was based around more traditional marketing methods and digital marketing was virtually non-existent.
Today, however, our world is going digital and so are your customers.
Whether they’re searching for online reviews of businesses, using their smartphones to watch how-to-videos on YouTube or staying connected with businesses through Facebook, consumer behavior has become strongly influenced by emerging trends in technology and the Internet.
Now, more consumers are glued to their devices than ever before, so you need to have a solid digital marketing plan for your business to reach your customers online.
Interested in learning more? Check out our latest infographic below to discover more statistics about how emerging technology has created the connected consumer!
For more information on digital marketing and consumer behavior, check out these resources: