Homeowners, landlords, and property managers need to rely on the most trusted and efficient pest control companies to keep rodents and insects at bay. So, how do you set your business apart from the competition?
This is where digital marketing comes into play for your pest control business! Keep reading to learn how to build your online presence and reach more customers with the right online marketing strategy.
Here are some tips to help you build a better online presence.
Your top four pest control marketing ideas:
1. Monitor your local search presence.
One great thing about digital marketing is that you have the ability to analyze your presence with current and potential customers. Identifying when and where consumers are searching, and how to impact their purchase decision is where a comprehensive marketing strategy comes into play.
Tools such as Google My Business and Google Analytics can help you identify consumer behavior and decide what is and isn’t working.
2. Manage your online reputation and reviews.
Did you know that more than 80 percent of consumers trust online reviews as much as personal recommendations?
Reputation management and review marketing can help your pest control company:
- Engage with current and future consumers
- Maintain a trusted name and reputation
- Encourage customer contact
- Increase the effectiveness of your paid advertising efforts
Advertising your company’s reviews and reputation can help encourage customers to contact you.
Reviews are becoming more and more relevant in the eyes of search engines like Google and business listing algorithms. And, just like personal recommendations, the most recent and positive reviews make a larger difference.
In fact, the more relevant and timely reviews your company has online, the more the online directories are willing to show your business in searches.
3. Paid advertising works wonders for pest control businesses.
Pest control is a highly competitive field in the paid advertising space, but these advertisements can offer significant benefits.
Not all pests are created equal. Some may be a nuisance, but customers can wait to have them taken care of.
Others, like bedbugs and fleas, instill a sense of urgency with consumers, and they need the service now. Because this is a competitive search and consumers won’t spend time scrolling through the local listings, paid advertisements serve to capture the attention of those customers.
Paid advertising can:
- Ensure that your business is at the top of search results
- Reach a larger market that local search marketing can’t reach
- Aggressively advertise your most profitable service
- Shorten the consumer path to purchase
If you are planning to enter the pay-per-click marketplace, be sure to have realistic expectations for your budget, as well as strategy in place to ensure that budget is effectively managed.
But honestly, this is best left to the pros. Otherwise, you may end up targeting the wrong customers and blowing your budget.
4. Optimize your pest control website for mobile.
For those who need an exterminator, pest control companies need to ensure that their marketing campaigns are visible where, and when, customers are searching for pest control services.
More people use the internet on their phone than their computer, so it’s important for your website to be easy to use and accessible through mobile. Here's what you should know about mobile optimization for your business.
Want to learn more? Check out our pest control marketing recommendations here.