Yesterday (June 22, 2017) Google announced the worldwide roll-out of Google Posts for local businesses with a Google My Business account.
Note: not all categories of business will be able to participate in Posts right now. According to Mike Blumenthal, hotels and bed and breakfasts don't have access to Posts right now.
About Google Posts
Originally labeled "Google local business cards," Google Posts look similar to a social media status or mini blog post.
Your Post can be from 100-300 words and can contain an image, but the most exciting part about Posts is that they show up directly in the search results for your business. This gives you more control over what searchers see on Google when they find your business.
Note: Google will only display the first 100 words of your Post.
Searchers can read and share your Posts from your listing, which allows you to put the products, specials and services you want to highlight most in front of searchers as soon as they find your business online.
You can use Google Posts to highlight current specials, give viewers a look at your products and services or even send them directly to a landing page where they could book an appointment or reservation!
You can even add a date range to a Post for time-sensitive specials. Otherwise, the Post will have a shelf-life of a week, with up to 10 Posts showing at a time in your Google listing.
Here's how Posts look on mobile:
To get started with Google Posts, you'll need to log into your Google My Business account and click/tap "Posts" from your listing. You can do this from desktop or Android and iOS apps.
Read through the original article below for more information about Google Posts!
Original Blog Article (8/25/2016)
Google is once again changing the way local search results appear, with a major update that could affect local businesses in a huge way.
Back in March, we wrote about Google’s test of Posts in search results.
At the time, Google was testing Posts with a small number of local businesses. Google confirmed in a Hangout, however, that Posts will be rolled out to thousands of local businesses.
I should mention that information about the expanded roll out of Google Posts is scarce right now. Mike Blumenthal says Google confirmed to him in a Google Hangout that the company would be expanding the test in the next month.
What Are Google Posts?
However, it’s possible that Posts could appear in less specific searches in the future. For instance, if Posts become popular enough, it’s possible that searchers would see them appearing in search results for searches like “restaurant near me.”
Why Are Google Posts Rolling Out Now?
The March test of Google Posts seems to have gone well, and Google must have received good feedback from the businesses in the test. Otherwise, Google wouldn’t be expanding the option to post directly to search results to other businesses.
What Do Google Posts Mean for Local Search?
When the initial test of Posts was launched in March, local search experts were speculating that this could kill local SEO, but it will take more than just a test of Posts to take down local search.
What Do Google Posts Mean for Local Businesses?
RevLocal Director of Client Strategy, David Jackson, stressed the importance of local businesses creating an adaptable local search marketing strategy in order to thrive in today's ever-changing digital world.
This is an exciting opportunity to create custom content and bring additional visibility to your business online such as upcoming events, promotions or special offers. The complex and ever changing nature of local search marketing requires an ongoing strategy if you want to engage and influence your local audience.
Though we can't say for certain, it looks like your Google My Business account will have to be verified and linked to your Google Posts page. According to the Google Posts homepage, verified individuals and organizations can now communicate with text, images and videos directly on Google.