By now, you have heard that Google's Hummingbird update is actually geared more toward making the experience more initiative for users who are searching online. To this end, this means that Google will now be able to handle longer and more complex search strings. The algorithm that is now in place for the search engine giant also tries to judge the intent behind the search engine query. Forbes recently reported that this update, the largest update to Google search since 2001, was actually implemented at least a month before it was introduced to the public.
Hummingbird's Push for Robust Content
Like Google's other recent updates, Panda and Penguin, Hummingbird caused a great deal of questions and anxiety among business owners. Many websites faced penalties enacted by Google literally overnight and often without warning. In addition to penalties levied against websites that cloak their purpose and then redirect visitors elsewhere, keyword stuffing and spam, Hummingbird was particularly focused on the right types of content that give the user an enhanced experience.
A Nod to Content
It has been said before, and it is more relevant today than ever before: content is king. The Hummingbird update has finally brought home what many industry insiders have suspected the industry was heading toward for a long time. In the past, many webmasters interpreted this statement to mean that any content, keyword stuffed or not, was acceptable. With each update to the Google algorithm, however, it has been apparent that the parameters for content that is acceptable would be much narrower than that.
Google Tools Help You Meet Its Objectives
One way to target the content you have on your website so that it is rich and appeals to your visitors is to use Google Analytics to analyze the traffic that lands on your pages. A key aspect of this is discovering how they ended up there in the first place. This information can give you vital insight into what types of information your visitors are looking for when they visit your site. By giving them more of that information, as well as expanding on the ideas within the blog posts you put up, you can expand your reach while still providing the rich content that Hummingbird demands of websites these days.
Merging Hummingbird with Social Media
Coming up with a plan for adding more informative content to your website does not need to be complicated. Tapping into your social media connections can help spark ideas for future blog posts, for example. Encouraging questions on your company's LinkedIn, Facebook and Twitter accounts can result in learning the issues and problems faced by your followers. Providing information focused on ways that your local customers can solve those problems can help you more easily reach them.