Mobile-optimization. It's kind of a big deal. You already knew that, though.
Last year, mobile searches surpassed desktop searches. And now, mobile devices drive 56 percent of traffic to the top websites. Google and Bing both reward mobile-friendly websites in search results as well.
Mobile-optimization can also increase conversions.
So, if you don’t have a mobile marketing strategy, you are going to fall behind the competition. Still, only 50 percent of small businesses have websites that are optimized for mobile devices.
Luckily, Google has launched a new mobile-friendly testing tool aimed at small businesses. The new tool requires no technical knowledge, so you don't have to be a web designer to use it. All you have to do is plug your website's URL into the tool, which will then tell you how your site performs across mobile and desktop devices.
After you type in your website’s URL, you will see a score of up to 100 for three different factors: mobile friendliness, mobile speed and desktop speed.
After the test is performed, you can opt to have Google email you a full report, which will be delivered within 24 hours. Google urges users to share the report with their webmaster in order to improve site performance.
This is an improvement over Google's older mobile-friendly test, which only allows you to see how your website looks on a mobile device.
If you're looking to improve search rankings (and we know you are) or keep impatient consumers on your website (they'll leave if it's slow to load or if it isn't optimized for mobile) head over and find out how mobile-friendly your site is.
David Jackson, our Director of Client Strategy, stressed the importance of mobile-optimization for small businesses, stating that both consumers and search engines expect websites to be mobile friendly.
“The need to have a mobile friendly website has never been greater. Consumers today live on their smartphones. They search on mobile devices because they want access to relevant information quickly and easily. Looking for a place to eat nearby? Need directions? Locked out of the house? Consumers expect results fast. Google’s new mobile website speed testing tool seamlessly combines multiple scores into a single resource making it easier for small business owners to understand how their sites rate for being mobile-friendly and fast,” Jackson said.