We all know that Google makes updates, adds new features and creates apps frequently (almost weekly). Their latest improvement that will be extremely important for professional services businesses is the new Google Screened Program.
What is this program, you ask?
Keep reading to find out how this will affect professional services businesses in the future!
Breaking Down Google Screened
However, not just any business can be in the Google Screened Program! There are specific requirements that must be met, including:
- Passing a business-level and a business-owner background check
- Having all employees undergo a license and background check
- Maintaining a three-star rating or higher on Google
As of September 2019, the Google Screened program is still in beta testing. Eligible professional services businesses include law, financial planning and real estate in San Diego and Houston.
On the other hand, Google Guaranteed focuses on businesses such as HVAC technicians, plumbers, painters, dog groomers, photographers and more! You can learn more about this badge by checking out this blog.
With the proven success of Google Guaranteed, I’m sure that this program will be officially launched sooner rather than later (we’ll make sure to update you when the time comes).
One of the big differences between Google Guaranteed and Google Screened is that Google is not offering a money-back guarantee for businesses with the Screened badge. This may change as testing continues, but it is not offered at this moment.
How Google Screened Benefits Your Business
Earning the Google Screened badge of trust may seem like a lot of work at first, but it will bring your business greater success in the long run.
Going through the process of earning this badge means that your business has been vetted by Google itself and shows potential customers that you are a trustworthy business!
If you go through all the requirements and successfully become a part of the Google Screened Program, a green checkmark will appear under your name and star-rating when people search for your business.
Here's an example of what it will look like:
Local Services Ads for Google Screened Businesses
You may already know that businesses with the Google Guaranteed badge can run Local Services Ads (if you didn’t, now you do). Well, the same goes for businesses in the Google Screened Program!
Without the Google Screened or Google Guaranteed badge, you can’t run Local Services Ads.
Local Services Ads appear at the very top of the search results, even above the normal paid ads that traditionally appear first. Here's what it will look like if you do a search in Google and businesses are Google Guaranteed or Google Screened:
Although Google makes updates frequently, this one is going to be worthwhile for businesses relating to professional services.
Remember, Google Screened is still in testing right now, but we will update you with the latest information as soon as we can! Subscribe to our weekly blog emails so you can get our latest content sent directly to your inbox.
Any questions? Leave us a comment below!