What Is the Google Screened Program?

What Is the Google Screened Program?

Content Writer: Lauren Snyder Lauren Snyder Content Marketing Specialist

We all know that Google makes updates, adds new features and creates apps frequently (almost weekly). Their latest improvement that will be extremely important for professional services businesses is the new Google Screened Program.

What is this program, you ask?

Keep reading to find out how this will affect professional services businesses in the future!

Breaking Down Google Screened

Google Screened is similar to Google Guaranteed. Essentially, it’s a badge of trust for professional services businesses.

However, not just any business can be in the Google Screened Program! There are specific requirements that must be met, including:

  • Passing a business-level and a business-owner background check
  • Having all employees undergo a license and background check
  • Maintaining a three-star rating or higher on Google

As of September 2019, the Google Screened program is still in beta testing. Eligible professional services businesses include law, financial planning and real estate in San Diego and Houston.

On the other hand, Google Guaranteed focuses on businesses such as HVAC technicians, plumbers, painters, dog groomers, photographers and more! You can learn more about this badge by checking out this blog.

With the proven success of Google Guaranteed, I’m sure that this program will be officially launched sooner rather than later (we’ll make sure to update you when the time comes).

One of the big differences between Google Guaranteed and Google Screened is that Google is not offering a money-back guarantee for businesses with the Screened badge. This may change as testing continues, but it is not offered at this moment.

How Google Screened Benefits Your Business

Earning the Google Screened badge of trust may seem like a lot of work at first, but it will bring your business greater success in the long run.

Going through the process of earning this badge means that your business has been vetted by Google itself and shows potential customers that you are a trustworthy business!

If you go through all the requirements and successfully become a part of the Google Screened Program, a green checkmark will appear under your name and star-rating when people search for your business.

Here's an example of what it will look like:

Local Services Ads for Google Screened Businesses

You may already know that businesses with the Google Guaranteed badge can run Local Services Ads (if you didn’t, now you do). Well, the same goes for businesses in the Google Screened Program! 

Without the Google Screened or Google Guaranteed badge, you can’t run Local Services Ads.

Local Services Ads appear at the very top of the search results, even above the normal paid ads that traditionally appear first. Here's what it will look like if you do a search in Google and businesses are Google Guaranteed or Google Screened:

Final Thoughts

Although Google makes updates frequently, this one is going to be worthwhile for businesses relating to professional services. 

Remember, Google Screened is still in testing right now, but we will update you with the latest information as soon as we can! Subscribe to our weekly blog emails so you can get our latest content sent directly to your inbox. 

Any questions? Leave us a comment below! 

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Google Screened

Hi, Niki! The Google Screened Program is for legal, financial planning and real estate businesses. I don't believe they're expanding the industries, so I don't think your business will qualify. If you have further questions, please reach out to your strategist or send me an email at lsnyder@revlocal.com. Thanks!

Tuesday, September 17, 2019 by Lauren Snyder - RevLocal

Is There a Fee for Google Screened?

Hi, Brian! There is not a fee to sign up with Google Screened/Google Guaranteed, however, this is a paid advertising option and it will require an ad budget to run. If you have any further questions, please send me an email to lsnyder@revlocal.com. Thanks!

Thursday, October 03, 2019 by Lauren Snyder - RevLocal

Google verified status

Hi, Teri! We’re sorry that you experienced this. With paid advertising, there’s no guarantee for you to only be charged when a lead is closed. Nurturing those leads and continuing to move them down the marketing funnel is the best way to turn consumers into customers. We congratulate you on being in business for more than 25 years and your high review rating! If you ever have any questions or want to learn how the team at RevLocal can help you, we would be happy to set up a meeting with you and one of our digital marketing consultants. Let us know! Thank you!

Friday, October 04, 2019 by Lauren Snyder - RevLocal

Google verified status

We were denied because we didn't have lettering on our service van...which we are often requested by the customer or for the safety of our employees they sometimes in an eviction or everyone is being fired and changing the locks scenario, need to arrive un noticed. We finally had the van lettered because Google was suppressing our information. This is simply Google extorting money from legitimate businesses to PAY for leads. We have been granted verified status but we have yet to turn it on as it is 13.00 or more per lead and that doesn't guarantee the consumer will spend a penny with us. We have 4.8 star rating and have been in business more than 25 years.

Thursday, October 03, 2019 by Teri Wolff

Google Screened

Please let me know as soon as Google Screened comes into existence. I’d like to apply for it.
Onomoli Fine Jewelry

Tuesday, September 17, 2019 by Niki

Is There a Fee for Google Screened?

Is there a fee to participate in Google Screened?

Thursday, October 03, 2019 by Brian J Thompson

Architectural Residential Design/Project Management Services

Since I'm on Google with my business, would this benefit me more.

Thursday, October 03, 2019 by Kevin Check


Look forward to receiving my badge

Tuesday, September 17, 2019 by Mike Stephenson