If you aren’t marketing online, you are missing out on the opportunity to get your products and services to customers across the globe. Just like in the “real world,” online marketing needs to be planned. If you dive into the process without knowing basic information about how or where to focus your efforts, you won’t get the results you want.
Identify your target market: Figure out which demographic your products or services will serve best.
- Is the product ideal for men, women or both?
- How will the customer use the product?
- What age groups will benefit the most from the product?
- Are my ideal customers stay-at-home moms, entrepreneurs, college students, executives, etc.?
- How much time does my ideal customer spend on the Internet?
- What kind of income does my target customer need to have?
Once you answer these questions, you’ll have an idea of the demographic you should target.
Choose your platforms. Don’t try to launch a marketing campaign on every available online platform. Instead, choose a few sites and coordinate your marketing efforts across those venues. The bigger your online platform, the more likely you are to sell your products and services.
Don’t just focus on posting business ads online. Make use of inbound marketing as well. It is estimated that more than two-thirds of people who use the Internet use social media. So don’t shun such methods as videos and social media sites. These platforms offer you a way to get your brand known while giving your customers something of value.
Come up with a budget. Consider how much money you have to work with. Next, go back and look at the platforms you plan to use to launch your marketing campaign. Can you afford all the ad spots? If not, whittle down your choices to the ones you feel are likely to give you the most exposure and return.
Create your ad content. Create ad content for all of your marketing platforms. Use main keywords in the ads to make them easier for people to find when they are searching for products and services online. There are several programs that allow you to create online ads and then export them when you’re ready to share.
Track campaign effectiveness. The best way to find out if your online campaign is working is to track your stats. You can easily use features on your website to track visitors, sales and coupon codes. In addition, there are ad management services that can help you track the performance of your online advertisements.
If you aren’t advertising your business online, you’re missing out on the opportunity to improve your sales. When you identify your target market, stick to a budget, choose the right platforms, create relevant ads and track your stats, you have a better chance of creating an online marketing campaign that yields results.