A survey conducted in 2012 by Exact Target found almost 70 percent of Americans have made a purchase based on an email they received? Compared to Facebook ads, this makes email marketing three times more effective. Now is the time to rethink your email marketing campaign. If you don't have one, then now is the time to create one. Let’s take a quick look at how email marketing can help boost your profit levels.
Email marketing has been known to bring in a 40:1 profit. This means, for many businesses, for every $1 spent on email marketing, a $39 return on your investment can be earned. Taking advantage of this form of marketing is one of the most cost-effective strategies you can implement for your business. Our email marketing plans are built to help business owners maximize their investments because our campaigns are targeted towards consumer action and effective branding.
Building Better Relationships
Just like a phone call, emails go directly to a person. Because of this, you can develop personal relationships with your customers. You could even go so far as to use your customer data and create personalized emails, such as those that start off by reading the name of your customers, like "Hi, Jane." Merge tags, such as names are an extremely powerful way to make your email campaign personalized and strategic.
Communicating in Real Time
Another great reason to take advantage of email marketing is you can send messages in real-time. With TV commercials, radio ads, etc., you have to create an ad and then wait for an extended period of time until consumers hear or see the message. Email marketing, however, can be customized and changed in only a few minutes and the delivery of email is instantaneous.
Easy Way to Test Marketing Messages
When it comes to marketing, you have to be constantly on the lookout for marketing tactics that work, which means you need to test different techniques. Email marketing allows you to easily measure what does and does not work, including different headlines, colors, and more.
No matter the profits your business is currently bringing in, email marketing can help boost your profits even more. This form of marketing is simple to carry out, and best of all, it is very affordable, meaning no matter how small your business is, you'll likely have room in your marketing budget to carry out email marketing tactics.