There's no denying the Internet is big, huge actually. It is populated by millions of users each and every day, and these people are from all around the world. For your business, this means you are provided with a great way to connect with both existing and potential customers. And fortunately, one of the best ways to do this is via email marketing, which happens to be one of the most cost-effective forms of marketing. When your business decides to carry out an email marketing campaign, there are several tips that should be followed to ensure your campaign is as effective as it can be.
Tip #1: Outline Your Objectives
If you don't know what your objectives are, you will have a hard time reaching them. Your two main objectives should include strengthening relationships with your customers, and getting them to purchase the products and services you sell. However, if there is a certain product you're trying to sell, you will naturally want to add special promotion in your emails to convince consumers this particular product is worth buying.
Tip #2: Don't Be Annoying
If you are annoying your customers with several emails a week, they will likely mark them as spam. Not good. In doing this, your emails are automatically forwarded to their spam folder, proving to be ineffective because customers will not even see them. One email a week isn't annoying, and if you're going about your email marketing campaign the right way, one email a week is sufficient to boost your profit levels. Every industry has a different level of what's "acceptable" as far as sending frequency goes. This article by MailChimp breaks it down quite well.
Tip #3: Always Measure the Results
If you have a high number of customers respond to a specific email, this tells you there is something about that email triggering results. When you create an email, make three different versions and send them out to different customers—do not send the same customer all three versions. Then determine which version received the most clicks; this is the one you should send to all your customers.