Managing a nationwide or local internet marketing campaign over social media can be hard work. There are lots of factors to consider in order to ensure that your message is reached and you receive a return on the time and money you invested to start the campaign.
Citing a recent McKinsey Quarterly report called "Demystifying Social Media," MarketingProfs offers tips for properly managing your social campaign.
First, you need to monitor what's being said about your products and services, as this can not only provide insight about marketing and product design, but can facilitate communication between producers and consumers, creating a human element that potential buyers tend to respond positively to.
Along those same lines, be sure to answer any and all inquires over sites such as Facebook or Twitter as fast as possible. Long delays between question and answer can be frustrating for customers, as this makes it seem like they're not your number one priority.
"By responding rapidly, transparently, and honestly, companies can positively influence consumer sentiment and behavior," McKinsey states in the report.
Finally, try designing marketing activities that act as a social motivator for others to share their experiences with your product or something similar, allowing consumers to join in on the conversation.