As much as I love alternative rock, I’ve always been a fan of pop music. Ever since I can remember I’ve been listening to Columbus’ top 40 station, WNCI, on and off. Lately I’ve been struggling though, every time I turn the radio to Top 40, I usually don’t like what I’m hearing. I won’t go into specifics here, just know I’m usually changing the station back to an alternative one.
Unless of course I stumble upon my diamond in the rough. She’s had a multitude of success over her career including, seven Grammy Awards, 40 million albums sold, 130 million single downloads and she just became the youngest woman ever to be included on Forbes' 100 Most Powerful Women list, ranking at number 64. I could only be talking about one person and that’s Taylor Swift. She’s done all this and she’s only 25 years old.
My love affair with T. Swift (as I like to call her in the privacy of my 2004 Accord) began several months ago, but it was a rocky beginning. See, when she released "Shake It Off" last summer, I really didn’t care for it. As T. Swift would put it, I was kind of a hater. But something happened over the course of its non-consecutive 24 week run in Billboard’s Top 10, it grew on me. The song was only replaced at number one because T. Swift released a second single, "Blank Space." This made Taylor the first female artist to replace herself at the number one spot in the 56 year history of the Hot 100. She’s since gone on to release "Style," "Badblood" and most recently "Wildest Dreams." (Do I sound like the biggest groupie ever right now?)
So why do I say all this? As much good as Swift has done for pop music, she’s not the first female vocalist. She certainly doesn't have voice control of the late Whitney Houston. She’s not the first singer-songwriter to have a smash hit. Heck, she only wrote one of the thirteen songs on her "1989" album. You may be asking yourself right now, "Why the sudden change of heart, Jameson?"
Well, to be honest, I see some similarities between Taylor Swift and ourselves. We’re a digital marketing agency that specializes in local search marketing, and we want to be world class at it. No, we didn’t invent local SEO, Google Maps or place page optimization. Similar to how Taylor didn’t invent the perfect verse, chorus or bridge. Nonetheless, we've both been able to make huge impacts in each of our respective industries.
How do you become a game changer in your industry? Well, you need to be a true student of your craft. You need to dedicate your entire focus on improving what you do. And most importantly, you need to ask for help. Taylor's success isn't the result of her talent alone (she's talented, but so are a lot of people who never make it), it's the result of a total team effort. Taylor has surrounded herself with a specialized team of writers, producers and musicians to collaborate on the perfect album.
We’ve followed the same approach. We’ve formed partnerships with industry experts, developed proprietary systems and continually fine-tuned our local search algorithm to help business get found online. If I’ve learned one thing, it’s that local SEO doesn’t come in a box. You need the right tools, the right systems and a deep technical understanding of the industry (and you need to be constantly innovating). We’ve been successful because we’ve been able to put all these things together to form a lethal strategy.
You also need people to believe in you. You can have all the talent in the world, but without an audience, you're just playing to an empty room. We've built our business around this idea. There is nothing more important to us than the success of our clients. We pride ourselves on going above and beyond for them. We're proud of the relationships we've formed with them over the last five years. To all the clients that continue to believe in us, thank you.
You probably have people calling all the time saying they do SEO or online marketing. It probably sounds repetitive and it’s hard to tell who’s who, because it all sounds the same, like the current state of pop music. When you hear T. Swift’s voice over the air, you just know it’s her, it’s unique. With our relationship focused, no contract, educational approach, we know we stand out from the rest of the lineup. Now isn’t that something we can all stand up and sing about?