Local search marketing will go a long way in boosting your brand awareness. Although your other marketing techniques may be proving to be successful, if you carry out a local search marketing plan, you'll notice your business can grow even more. And best of all, carrying out effective local search marketing isn't as difficult as you might think. In fact, take a quick look at a few tips for improving your local search marketing techniques.
Tip #1: You Need a Mobile-Friendly Site
Although people still use phonebooks to look up local businesses, the vast majority turn to their smartphones and mobile devices to identify local products and services. Because of this, your website needs to be mobile friendly, and it also needs to be optimized with local keywords. For example, if your business sells ping pong paddles in Tampa Bay, Florida, within the content on your site, you need several instances of the keyword phrase "ping pong paddles in Tampa Bay, FL." However, be careful not to keyword stuff!
Tip #2: You Need a Google+ Profile
In 2013, according to Statistic Brain, the average number of searches on Google on any given day was 5,922,000,000. Being the most used search engine, it makes sense that you need to do all you can to influence Google in a way that will give your site high rankings on search engine results pages. And to do this, you need a Google+ social media profile. When people search for a product or service in your area that is relevant to what you're selling, having this type of profile will go a long way toward boosting the effectiveness of your local search marketing efforts.
Tip #3: Respond to Bad Reviews
When people carry out local searches on the Internet, they come across both good and bad reviews about your business. You should employ an online reputation manager to respond to all negative reviews because this proves to consumers you take reviews seriously and you're willing to make things right.