How to Get the Most Out of a Local Search Marketing Campaign

How to Get the Most Out of a Local Search Marketing Campaign

Content Writer: Mike Cook Mike Cook Senior Director of Sales Support & Marketing

How to Get the Most Out of a Local Marketing Campaign

Local search marketing techniques are largely becoming the preferred methods for business enterprises to make themselves visible on the web. The discovery of this leeway to business viability has seen websites interact with broader audiences. There are times when people want to interact with important information with urgency. At these times, they use keyword-related search to help them get the necessary information. Another alternative is to read directly from website content that is highly engaging.

Check Out The Local Search Listing "101"

To some extent, there are local search essentials that apply to almost every marketer regardless of whether you are an individual or an enterprise. Good examples are the B2B and B2C marketing techniques. These are important in helping you realize the value of local search listings. You can do the following to get the most out of this approach:

  • Local business address
  • Phone number
  • Optimize your listing description
  • Make use of videos and photos
  • Include the areas that you cover

Website Optimization for Local Search

It is important if you wish to claim online presence for your business. This essentially involves putting your address in the description of your website templates, thus enabling it to feature in website searchers. It also brings along some credibility by showing prospects that you have a physical address. Some features that should be seen in the address include working hours, detailed operations, and contact information.

Creation of Specific Landing Pages

After you have established a firm presence on the web, you need to create landing pages that help you to correspond with the general keyword strategy you are using. Ideally, it is like having a brief history of the company and the general purpose.  By doing so, you are able to beat even the competitors found close to the customers by driving more traffic to these pages. The pages should have the following.

  • Location of clients
  • Testimonials by other clients
  • Video that supports page content

 Use Location-based Keywords

This is especially recommended if you are running PPC and location-specific landing page campaigns.  People will generally search for the specific keywords then tie them to locations, thereby giving you an upper hand if a client was looking for a location product.

Make Use of Micro-formats

This is a good way to maximize on location tagging on your website. All the relevant information, including events, location, contact information, and others are wrapped by this semantic markup. It is one of the easiest ways to get the best of the results in website content searching.  This is a significant step that supplies all clients with all the facts that they need to know before they make a decision to shop with you.

For your business to maximize its interaction with your clients, you need to employ smart online marketing tips. The above are the basic yet crucial tips that you need to turn around your style of marketing.

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Having a local search strategy is essential today to gain new customers and clients online. Revlocal is the perfect partner because they don't require a contract like most companies. There is so much mis-information as it relates to SEO and what Google is doing or not doing with SEO. Finding a partner that doesn't lock you into a contact is welcome relief. I proud to take the Revlocal story to businesses who need the truth. Good post Mike. #overwhelmed, #Complicated, #LocalSearch

Monday, December 23, 2013 by Pete