One of the greatest assets your business has to stand out from the crowd when it comes to local SEO is its unique location and surroundings.
Location-based searches are on the rise, as consumers provide Google and its competitors more mobile device data about who we are and where we go. Whether you're in a big city or small town, your business can take advantage of that fact by integrating local keywords into content and website copywriting.
Where to Look for Local SEO Ideas
Optimizing your business’s web presence for local search goes beyond your physical address. Everything from well-known neighborhoods to local landmarks can factor into the terms people search for when looking for businesses in their area.
Here are some of the places you can look for local SEO ideas:
- Search for other businesses in your area, and ask others to do the same. Note common local search identifiers that people use, such as towns, neighborhoods, major road names, etc.
- Look at your listings in area business directories. How do others describe your business and its location?
- Think about what makes your area unique. Consider attractions, nicknames and prominent residents.
- Look for nearby events that make an impact on the local level.
How to Integrate Local Search into Business Content
Once you have a good list of local search keywords and context for search, you can begin to work it into your site’s content. It's important to remember to write naturally and not force keywords into places they don't fit. Keyword stuffing is against Google’s policy. Use keywords as a guideline to keep your content on track.
With that in mind, here are some ideas to use keywords to increase local identity:
- Web page names and descriptions containing priority search locations
- Domain name (If you're choosing a new one, here are some domain naming tips to consider.)
- Blog articles that cover local landmarks, events, history and partnering businesses
- Website copy should be reviewed for opportunities to insert more local search terms
- Information pages on your site detailing local events that you've partnered up with
- In the Name, Address and Phone number (NAP) information on each page
- Contact pages that include maps and directions