Why Is My Google Listing Suspended and What Can I Do About It?

Why Is My Google Listing Suspended and What Can I Do About It?

Content Writer: Greg Summy Greg Summy Lead Digital Marketing Strategist

So, you log-in to your Google My Business listing and you see that your business has been suspended.

You probably have a lot of questions, but we’ve got you covered. In this article, we’ll cover why Google My Business listings get suspended and what you can do about it.

If you need a super quick explanation, check out our video how-to: 

Before we answer these questions, though, we need to figure out what kind of suspension occurred.

There are two kinds of suspensions, a “soft” suspension and a “hard” suspension.

  1. A “soft” suspension marks your business as suspended, but you still show up in search results. It typically requires reclaiming and reverifying the listing with a new Google account. These suspensions are becoming less common.
  2. A ”hard” suspension will remove your business listing from search results. To pull your listing out of a hard suspension, you must follow Google’s protocol and be very patient. We will discuss this process later.

Why Is Your Google Listing Suspended?

When Google decides to suspend a business listing, they are responding to any number of red flags, suspicious activity or suspected policy violations.

While Google will not officially disclose the reason a listing has been suspended, there are common events that tend to result in suspended listings:

  • Information within your listing changed
    • Primary or secondary categories
    • Business name
    • Address
    • Phone number
    • Website URL
    • Management change or ownership transfer, especially when login locations change
    • Changing to a service area with hidden address (after operating with a visible address)
  • Primary category is a high-risk industry
    • Locksmiths
    • HVAC/heating and cooling
    • Plumbing
    • Other home services businesses
  • Address violates Google policy
    • P.O. Box, virtual address, FedEx/UPS Store boxes
    • Forwarding URL
    • Forwarding phone number
    • Multiple listings for the same business/location
    • The listing is for an online-only business
    • You do not have the authority to claim that the address listed belongs to your business

While these are not the only things that may cause Google to suspend your business listing, they are very common and may help you find out why your listing was flagged and suspended.

How Does a Suspended Listing Affect Your Business?

A suspended listing is nothing to stress about.

While a hard suspension does remove your listing from search results, these suspensions do not always mean your business is doomed. Google will provide you with solutions to reinstate your business’s listing as long as you follow their protocols.

When Google suspends a listing, they are acting in the best interests of your business’s industry, your customers and Google itself.

With an increase in fraudulent listings over the last few years, Google has used listing suspension to filter out the illegitimate businesses and show honest, legitimate businesses to searchers. A legitimate business will have very little trouble getting out of suspension.

How Can I Fix My Suspended Google Listing?

In order to lift your listing out of suspension, Google may require you to provide proof that you are a legitimate business. Here are a few examples of the kind of proof you’ll need to provide:

  • State business license (if required by the state)
  • Professional licensing (if required by law)
  • Proof of occupancy of location
    • Utility bills
    • Rental agreements/deeds
  • Photos of the business location
    • Business logo clearly visible
    • Street address of the building/suite numbers on the door
    • Company vehicles with logos parked at the building
  • Tax identification papers
  • Video verification

To find out exactly what you need to provide, though, contact Google My Business Support.

There may be some cases in which Google will lift the suspension via alternative methods such as video or phone verification. Google will determine if your business qualifies for these less-intensive solutions.

No matter what process Google uses to reinstate your listing, it is absolutely crucial to follow their instructions quickly and thoroughly. You’ll also need to be patient with Google. Trying to rush the process can raise additional red flags and may lead to your business being permanently blacklisted.

Final Thoughts

To recap, a suspended listing isn’t the end of the world, and it happens to a large number of businesses across the country.

Contact Google My Business Support and follow their protocols, and you’ll have a good chance of being reinstated and returning to your usual local search ranking.


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My business is new , we first time apply for, why is suspended?

Hi, this is New Healthy Land Foot Spa. We are new , we apply for business on google , this is first, we do nothing, why is suspended?

Saturday, February 16, 2019 by New Healthy Land Foot Spa


once you fix the issue how long does it take to be fixed?

Wednesday, September 04, 2019 by lisa


how long does it take for google to reinstate your business? if it has been more than 2 weeks should I close the business on google and start over?

Wednesday, February 12, 2020 by et

Re: time

Hi, Et! We recommend that you don't delete your business. Right now, Google has a very high volume with suspensions that they are dealing with. I would encourage you to reach out to them again and have them escalate it. Here is a link with how to contact them! https://support.google.com/business/?hl=en#topic=4539639

Friday, February 14, 2020 by Kristen Hughes, Social Strategy Manager

Not always true

I have provided photos of the sign on my door, the lobby directory showing my business name and suite number, a copy of my lease, a copy of the cancelled checks for the rent, a copy of my liability insurance and they still claim I am violating some secret rule that they will not tell me about.

Sunday, June 21, 2020 by Daniel Lewis


Hello oh, I went to change my address on the Google and they have suspended me for what reason I do not know.

Thursday, June 25, 2020 by Stacey Dorsey

My Business is New

Hi New Healthy Land Foot Spa! I've sent your contact information along to one of our consultants.

Monday, February 18, 2019 by Lauren Snyder

Not always true

Hi, Danel! We're sorry that you're having trouble getting your business's Google listing out of suspension. Our team would be happy to help optimize your online presence and figure out what's going on with your Google listing. I'm going to pass along your contact information to our team. Thank you!

Monday, June 22, 2020 by Lauren Snyder - RevLocal


Hi, Lisa! Time can vary of when your Google listing will be unsuspended. It's based on Google's turnaround time. Unfortunately, there's not a one-size-fits-all answer. If you have any other questions, feel free to email me at lsnyder@revlocal.com. Thanks!

Thursday, September 05, 2019 by Lauren Snyder - RevLocal