Accountants need to be noticed during tax season

Accountants need to be noticed during tax season

Content Writer: Aaron Boggs Aaron Boggs President

More and more, people in need of tax or accounting help are turning to the internet instead of the Yellow Pages for immediate assistance, and with tax season in full swing, now is the best time for CPAs to get noticed.

Regardless of their accounting needs - whether it be for bookeeper or CPA - customers will use Google search to help them find viable professionals in their area. If you aren't listed on the first page (or in some cases, the first few spots) you're basically invisible to potential leads.

It's important to take advantage of these hot leads, because most prospective clients don't have time to waste - they need help now, and if they can't find your site online, they'll quickly turn to the next available listing in the area. A lack of leads can severely hurt your bottom line, so you need an internet presence.

RevLocal's experienced professionals can help elevate your local search results so you can be the first firm to capitalize on these hot leads. The website for CPASiteSolutions notes that Google generates more than 28 million results on a search for "accounting firm," so standing out from the crowd is key.

RevLocal can utilize its expertise in local search tactics and SEO to make everything about your firm - the website, Google Places listing, customer reviews, third-party directories and links to your site - instantly more visible to potential consumers. As such, an influx of prospects equals more clients to help your firm grow in a controlled manner, cultivate more high-value business relationships and demand higher fees.

Some firms may not be able to afford a full-time marketing professional to handle all of its necessary local search optimization needs. This is not an overnight process - it takes time - and utilizing RevLocal's services can help your firm focus on the things you do best, while letting the experts handle your online lead generation.

Firms that have utilized RevLocal's local search services have seen excellent results. For instance, between January 17 and February 16 of this year, Mount Vernon, Ohio-based CPAs Nelson and Nelson saw its firm shown in relevant searches 12,000 more times compared to that same time period in 2011, and requests for more company information rose by 330 percent.

Other success stories include Columbus-based J.E. Wiggins, which saw impressions rise by 324 percent and actions (clicks on its listing) grow by 151 percent. Also, Gahanna-based independent CPA Howard Slutsky is already receiving more calls since his listing vaulted to the top of Google's search engine results page.

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