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The importance of differentiating multiple store locations for local search

According to Vertical Measures, while 86 percent of consumers are searching for local businesses online, 92 percent of them end up making a purchase at an offline location.

This highlights the importance of listing your business on Google Places so it can be found on a local search. But what should you do if your company has more than one location?

First, it's important that you create a separate page for each one of your locations and input unique content for each addition. If you simply duplicate the content you entered on the first location it may be looked down upon by Google's search crawlers, especially since the search engine's new Panda update prefers unique content.

What's more, Tampa SEO Training Academy's blog points out that when adding a phone number, each one should be unique and not the one for your corporate headquarters. Also, P.O. Boxes are not considered addresses by Google, so make sure you add a physical address instead.

Local internet marketers could consider differentiating content by describing accomplishments or unique features about each location.

 

Content Writer: Marc Hawk Marc Hawk Chief Executive Officer

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