Starting a local search strategy is a great way for companies to garner the attention they deserve in the immediate community. The stronger their online presence, the more businesses will be able to connect with interested prospects online. Search engine optimization plays a huge role in how businesses get discovered on the internet, and because consumers are researching brands on search engines and social media sites, it's essential that marketers make an effort to include local SEO in their tactics. Local strategies can have considerable benefits for local businesses as well as global corporations and bring the brand straight to target audiences.
Setting up a local-friendly website isn't hard, and it has great short- and long-term benefits. Small companies that begin a local search campaign see a payoff almost instantaneously and should begin preparing for increased website traffic and consumer engagement. In order to get the most use out of local tactics, companies should have all platforms covered and take even the smallest and most simple of steps to see a higher return on investment. Details matter and can bring a campaign from good to great. Here are six easy steps to starting a stellar local search marketing program:
1. Define keywords
Start with the first way consumers will search for companies online: keywords. Yahoo Small Business Adviser says to search for the number of times a keyword is searched for in a month and organize the website accordingly.
2. Perfect landing pages
Make sure that once people click on the website, they are brought to an informative and compelling landing page that will answer any questions or direct them to another page that will answer their questions accurately.
3. Utilize local directories
Local directories, such as Google Places or Yellow Pages, help with offsite optimization, according to Yahoo, and are an integral part of bringing awareness to the businesses.
4. Include social media
Social platform engagement is actually part of how Google ranks websites now. This means that the more consumer engagement and consistent interaction a business' social media accounts have, the more reputable they will be in Google's eyes.
5. Encourage customer reviews
Testimonials help build a community around the brand as well as show others that the company is respected and worthy of consumers' time, stated Business 2 Community. Positive reviews strengthen reputation and Google ranking.
6. Listen to Google
The search engine is the leading company in this department, and any information it passes along to marketers is not to be taken lightly. Use the company's advice to better websites and move forward with successful local SEO.