If a small-business owner is thinking about buying a new domain name, there are many things to consider, because domain names have an impact on local search.
The best thing that small-business owners can do to boost their local SEO using domain names is to include their locations, or to geo-target. For example, if a real estate business focusing on condos is located in the Columbus, Ohio, area, a good domain name might be Columbuscondorentals.com.
Search Engine Journal gives these additional tips for choosing a domain name:
1. Small-business owners should choose a domain name that is relevant to their products or services. Users should at least have a general idea of what the business does or sells.
2. Domain names should be easy to spell. Small businesses should avoid hyphens, commonly misspelled words and intentional misspellings, unless they are part of the brand's name.
3. Domain names should stand out but also be authoritative. If small-business owners want a unique-sounding name, they can search through a dictionary to choose an existing word that offers the effect they're looking for. It's never a good idea to use the word "best" in a domain name - if it has to be pointed out, it probably isn't the best.