What's the best way to increase a company's visibility without using local SEO techniques? Well, thanks to social media's ever-increasing involvement in our daily lives, personalized search results have been shown to alter search engine result page (SERP) rankings when a person is logged into Google or Facebook, according to Search Engine Watch.
The creation of Google Plus and Bing's recent partnership with Facebook allow a user's friend activity to determine where certain sites rank on SERPs. For example, the news source cites a simple search for the term "SEO" while the author was not logged into Google. The third search result was for a site called "Sponsors for Educational Opportunity," which has nothing to do with search engine optimization.
However, once logged in, shared posts from the author's Google Plus connections vaulted up results page, increasing the visibility of the sites or services they had promoted.
The same edict goes for Bing and Facebook. When searching on Bing while logged into the popular social media site, companies and services "Liked" by friends will become more visible on your results page. This represents an important opportunity for companies to become more active in social media, because the consumer now has a greater say in how much traffic - and in turn, revenue - a business receives.