For example, you should never pick your keywords prior to creating content, as it may lead to keyword stuffing and awkward sentences. Low-quality content combined with spam-like keyword placement is a recipe for SEO disaster that a site may never recover from.
The news source points to the importance of targeting the right keywords for your intended audience and determining the competition for them. Typically, long-tail keywords "drive a more targeted visitor" despite its potential to create less traffic.
Search Engine Watch reports that Google AdWords recently altered its keyword tool, switching competition data from a green bar to the words "Low," "Medium" and "High." The text-based descriptions are intended to make AdWords easier for businesses to use.
SEO Journal adds that further up the SEO food chain is on-site optimization. A site cannot be optimized for web without first creating content and choosing keywords to incorporate on a page-by-page basis.
Link building sits atop the pyramid. Off-site links can come from marketing and social media efforts, as well as blog commenting and online PR, among others.