Starting a local SEO strategy can help local businesses create a higher demand for their products or services within the immediate community. Consumers are researching brands online more than many may think, and local search is one of the ways in which they obtain a detailed focus of the brands they're interested in. Therefore, companies need to be viewable and readily offer information to those searching for it. Local search marketing is the way to do that, and businesses should start as soon as possible. Developing a strategy is the first step.
However, as companies try to figure out the best way to tackle search engine marketing on a local level, they may find that there is a lot to take in. It's important to understand the fundamentals so as to align company vision with local search initiatives. Making the most of online local efforts means solidifying a strong comprehension and execution of simple, basic strategies. Doing so can help marketers expand their efforts and, ultimately, their businesses. Here are four ways to make local SEO simple for maximum benefits:
Search Engine Journal says marketers can start their campaigns by knowing what their target audience is talking about. There will be certain keywords that work best with the local algorithm, and certain phrases will have more success than others. SEJ suggests combining the name of the city or town with the keyword.
While it may seem obvious, companies need to be clear on their geographical location, as it is much easier to rank higher in a more defined community. SEJ points out that businesses closer to a city's downtown will rank higher, so if the company is outside the city limits, it would be best to target the immediate community.
Understand the competition within the area. Know other businesses' tactics, how they rank on Google and where consumers are going within that niche. Have a leg up on surrounding companies with a stronger local search plan and by interacting closely with the target community.
Always stay on top of content. The information provided on the website, social media platforms and other Google programs should be concise and informative. Make sure there is a picture on the local listing as well as all contact information. Use keywords to optimize the site, but also make sure that all relevant parts of Google Places and Google Plus profiles are filled out.