When small-business owners are starting their local search marketing strategies, they often do not realize that optimized images can increase site traffic. Here are some tips for making the most of images and boosting local SEO presence :
This seems obvious, but images must be relevant to content. The more closely matched images are to surrounding text and image captions, the more likely search engines will see the image as relevant in a particular search. Even better, local businesses should find images that match the title tag.
Larger images take longer to load, which negatively affects user experience and SEO. It is important to resize your images before uploading, rather than in the back end of your site. Images should be modest in size - smaller than 500-by-500.
For Google Plus Local, experts recommend that small businesses use at least 10 square photos between 250-by-250 and 1024-by-1024 in size to maximize their listing.The largest image should depict the local business or logo.
To optimize local search, businesses should avoid keyword stuffing, or using keywords just for the sake of using them, especially when they are not relevant to the image. Instead, businesses should be strategic with their keywords and do their best to describe exactly what is in the photo to optimize local SEO. Some experts recommend that people looking to optimize images pretend they are users searching for the specific image, or pretend they are describing the image to someone who cannot see.
Choosing an appropriate file name is paramount in optimizing images for local SEO. Business owners often choose appropriate images and ALT text content, but do not realize that Google image search will pick up images' original names as well. Images should not be left with names like IMG00237; instead, small-business owners should identify important and relevant keywords and name their images with dashes between words, rather than underscores. Capitalization is not important, but avoid using more than five words here.
If you are linking to your photo, make sure that the anchor text is relevant. For example, in a sentence such as "The BBC showed photos of a female tiger giving birth that upset some viewers," don't link to "photos" but rather to "female tiger giving birth," which is more descriptive and thus optimizes the search.
Last, but certainly not least, is geotagging, which gives local searches legitimacy by adding GPS tags to images. Local businesses can do this using sites like Flickr or Google Earth.