Blogging is a well-respected, if not essential, part of a local SEO campaign. If you want to be seen as an authority in your field, writing quality, updated and relevant content on your website can act as an excellent jumping-off point.
However, by exposing your views, thoughts and writing style to the general viewing public, you may be playing a dangerous game with your confidence. The comments section can be a humbling place, loaded with readers who are full of opinions - many of whom may disagree (somewhat harshly) to your own.
Forbes contributor Susannah Breslin explains that beyond simply having thick skin, there are other ways to deal with your blog's peanut gallery.
Breslin recommends putting things in perspective. Placing your opinions out in the open exposes you to criticism - one cannot happen without the other. However, it's important to remember that your words are still evoking a response - be it positive or negative. Many times, this beats the alternative of impacting no one at all.
She also points out that in the cases of negative feedback, it's simply better to find the humor in the posts, because once someone gets under your skin, it may negatively affect future content.