An SEO firm or specialist should be able to optimize your website in order to make it visible on Google's first page of search engine results.
According to SiteProNews, it's estimated that less than 5 percent of online searchers rarely, if ever, click beyond the first page when looking for information. What's more, if you're listed within spots one through five, you have an even greater chance of being clicked on since you're visible to the user without forcing him or her to scroll down.
However, it's becoming more difficult to differentiate between people with limited or basic SEO knowledge who call themselves "experts" and actual firms that can provide you with the optimization you need.
The news source suggests that when looking for a legitimate firm to help you boost local SEO rankings, you should be sure to find one that has already worked on other sites - you don't want to be someone's guinea pig. You can even do some research on your own and test those sites against the keywords they were optimized for on Google as well as Yahoo and Bing to see how well they fared.
Also, don't accept an SEO expert's offer without being explained to in detail how he or she plans to optimize your site. A strategy should be laid out summarizing the amount of keywords per page, tactics and submissions. Just because you may have little or no SEO knowledge doesn't mean you should take an "expert's" word simply because they call themselves one.
One other way to determine an expert's legitimacy is to check their references. Does the firm have phone numbers or emails of actual people who posted testimonials on its site? Be wary of false testimonials or vague contact information for those who left feedback.
RevLocal not only provides detailed information about each of its clients - such as names, phone numbers, dates of service and key search terms, but also extensive data about the results of each of its endeavors, such as stats on overall exposure, highly competitive keyword exposure and before-and-after comparisons of the difference.
In addition, RevLocal's site features a nearly one minute-long video with important statistics about why a locally optimized listing is necessary to compete in local search results and points about how earning positive reviews on sites such as Google Places can be beneficial for your company's bottom line.