As the old adage goes, a picture is worth a thousand words. This has never been more true than it is today, in a time when people seem to have shorter attention spans than ever before. In truth, a thousand word article is something that very few people read these days, as two to three hundred words tend to be the standard length for most new stories that major news entities release. In other words, great pictures are as important as great writing these days when it comes to connecting with people online—especially when it has to do with marketing your own business. Below are some of the best ways to market your own business online by leading with pictures and making the text and information secondary.
Show Your Business Through Photos
First, define how you show your business through photos. Are you an architecture firm? Or a restaurant? Maybe you’re a bartender or interior decorator? All of these professions—most professions, in fact—can be photographed in a unique and striking way. It may be the final product, it may be the process involved with doing the work or it may be something more abstract. Get creative when you formulate how best to represent your business through photos.
Find a Great Photographer
Next, find a great photographer. You should see numerous samples of their work to make sure they have shot something you have in mind. Sit down and talk with them about what you would want them to do and get a sense of how much it would cost and how long it would take for them to shoot these great photos. All of this is obviously budget dependent but it may be worth it to spend a little more on great photography to market your company, as it should attract business for many years to come.
Carefully Distribute the Best Shots
Thanks to digital cameras, both shooting and distributing photos have never been easier. So make sure the photographer gives you as many great shots as possible and then keep them locked away, so to speak. Why? Because each can be a new tone and marketing angle for the company itself. When you post something to your company Facebook page or Twitter account talking about a new product or deal that your company has, you can use one of these (hopefully) hundreds of photos to grab people’s attention. In short, don’t use all the shots at once; instead, distribute them slowly and strategically.
Keep Taking Photos
Keep shooting photos of what your business does in the similar style and tone as the other photos. You can add these to your marketing efforts or post them on a blog, which is a form of marketing in and of itself. The more connected you make your audience to you and your business, the more repeat customers you will most likely keep in the future.