According to a recent Berg Insight report, mobile will account for 15.2 percent of global online ad spend by 2016.
There is an ever-growing sentiment among insiders that mobile is poised to break out in 2012, primarily because of more advanced smartphones with easier accessibility, faster network speeds, a rise in applications and more engaging ad formats - including screen takeovers and expandable ads, Mobile Marketer notes.
If your company wants to join in on the movement you may want to consider re-configuring your mobile marketing budget, as the news source suggests many company's will rise "considerably" across the board this year.
It's predicted that check-ins and personalized deals will account for the majority of marketing efforts. More sophistication will allow companies to not just send generic discount messages to mass email lists, but rather take note of each subscriber's past purchases to supply him or her with specific deals.
This means marketers will lean more heavily on email segmentation and data mining to more thoroughly understand their customer bases.