With the number of mobile users growing by leaps and bounds, it's become more important than ever to have an optimized mobile website. When an on-the-go user is looking for a product or service, he or she may be turned off by a site that isn't mobile-ready - or even worse, may choose to visit a competitor's place of business instead.
Search Engine Watch reports that 61 percent of users are unlikely to return to a website if it's not optimized for mobile browsing, according to the Google Mobile Ads team. This means that chances are, any sort of mobile marketing campaign will be obsolete if the company's actual website isn't smartphone-ready.
To help businesses become more savvy about the topic, Google recently launched a website that not only explains why its necessary to optimize and recommends best practices, but also puts mobile sites to the test and offers a report on what webmasters can do better.
It prompts users to type in their business' URL, then analyzes its mobile-friendliness based on four components - loading speed, images, text visibility and navigation - with detailed results available in a downloadable report.