Mobile use growing at rapid speeds

Mobile use growing at rapid speeds

Content Writer: Marc Hawk Marc Hawk Chief Executive Officer

A recent CultureLabel infographic displayed mobile usage in America and across the world, and as you may have guessed, it's growing at an exceedingly rapid rate.

For instance, it was found that 87 percent of the planet's population owns a mobile phone - and while Social Media Today points out this figure doesn't take into account people with multiple devices and companies that carry "fleets" of devices to be shared, it's still an impressive statistic.

What's more, smartphone sales are up 63.1 percent since 2010 with 488.5 million units sold in 2011, clearly indicating how in just two years mobile technology has grown to the point that it's being adopted by non-smartphone purists.

If you're a smartphone app developer, you're probably not having much trouble finding work. More than 300,000 apps have been developed in the past three years, a direct result of people using their phones for much more than simple phone calls. Specifically, 59 percent of people spend an average of 40 minutes per day using the web on their phones. This trumped phone use for actual communication (32 percent spent an average of 27 minutes per day on calls) and mail (9 percent spent an average of seven minutes per day on mobile email).

Given the propensity of smartphone users to search the web, mobile marketers should make sure that their websites and landing pages are optimized for the smaller screen. Surprisingly, 79 percent of large online retailers don't have a mobile-optimized site, despite the fact that mobile web surfing is expected to overtake desktop surfing 52 percent to 48 percent by 2015.

One area where search has really taken off is the travel sector. Marketing Times cites a Google study that found nearly one in five (19 percent) of hotel queries are being conducted on mobile devices, a figure that mobile marketers in the travel and hospitality sectors should be aware of. Local search on smartphones was performed by 95 percent of respondents, while 88 percent of that subset took action following a local search within 24 hours. What's more, 77 percent said they did business with the searched-for company after a mobile query and 59 percent actually visited the brick-and-mortar location. If your business is looking to increase traffic, it goes without saying that having an online presence and registering with Google Places is necessary to get noticed.  

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