People are increasingly searching the web and conducting business from their mobile devices. As such, it is important that companies develop mobile websites that are easy to use, load quickly, have accessible information, and are compatible with an array of mobile devices. Read on to discover five tips for optimizing your mobile site and creating a higher conversion rate.
- Keep It Simple. Most users aren’t visiting a mobile site to take in aesthetic visuals; instead, they are trying to quickly find information. When optimizing a mobile site, ask yourself why are people searching my site? This simple question will tell you whether you need to prominently display your company’s phone number, address, or hours of operation.
- Don't Use a Lot of Images. Large image files significantly increase a page’s load time. Limit your mobile site to only the essential images, and keep the file sizes as small as possible.
- Take Size into Consideration. Simply put, a mobile device displays fewer pixels than a desktop or laptop computer. There is nothing worse than viewing a mobile site and having to constantly zoom in or out to read the page’s text. To combat this problem, be sure to place important text in prominently located places. As mentioned in Tip 1, the simpler the design, the better. The same is true for text. Keep it short and to the point.
- Search Engine Optimization (SEO) is different for a mobile site vs. a website. When searching the Internet from a mobile device, most users type in fewer search phrases and keywords into a search engine. The latest Google SEO algorithm, Hummingbird, has changed the importance of highly specific keyword phrases. Instead of clothing stores using SEO phrases like “fall coat,” they must now use complex phrases, such as “extra large leather fall coat by designer brand.”
- Test your mobile site optimization. It is important to test your mobile website from as many different types of mobile devices as you can. If a site loads well on the iPhone, that does not mean that it is going to load correctly on the Blackberry or Samsung smartphones. Testing to make sure that your mobile site loads quickly and properly reduces the potential for error loading messages, while simultaneously increasing your page ranking.
In an age where online marketing helps a business thrive or sink into the abyss of anonymity, creating a targeted mobile website is just as important as the critical hours spent designing the desktop version. Understanding these tips for mobile site optimization will not only give your website better online visibility, but it will help increase conversion rates for users who are on-the-go. No matter what business you own, mobile sites should present information in a way that is easy to read, digest, and access.