Columbus Business First Article

RevLocal helps brick-and-mortar stores get found online

Premium content from Business First by Cindy Bent Findlay | For Business First

Date: Friday, March 9, 2012, 6:00am EST - Last Modified: Friday, March 9, 2012, 10:50am EST

President Marc Hawk, left, Regional Sales Manager R.J. Lowery, middle, and Business Development Manager Patrick Dichter at RevLocal have a team that is growing fast.

Marketing can be a bewildering task for small businesses these days. What used to be a decision on whether to advertise in the local PennySaver now is a headache-causing debate about social media, search engines and which is the next digital curveball to come.

RevLocal, a Columbus-based Internet marketing firm, is jumping into the growing niche to serve businesses for whom online marketing has turned from an opportunity into a necessity. It’s already gotten a strong foothold through attacking the growing market for businesses that need to advertise their local identity, but might not have the big bucks for an extensive campaign.

RevLocal is an outgrowth of Knox County-based ECR, which started out as an Internet service provider in 1994 and expanded its IT services and geographic reach steadily over time. ECR now has clients in web and IT management services throughout the U.S. and Canada. It grew out of skill sets the company developed for internal purposes, said RevLocal President Marc Hawk.

“Even before Google, we were working with search engines to do ’net marketing of our own,” Hawk says. “Recently, we saw small businesses every day that were struggling with it. We knew that our customers don’t have the staffing or expertise to do ’net marketing. And not just small businesses – also large ones with lots of locations don’t have knowledge of all the emerging ways that Internet marketing is being done.”

ECR set up RevLocal in Columbus with a focus on push-pin marketing, methods by which companies can ensure that ...

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Photo by Janet Adams | Business First